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The Digital Marketing Gurucast is a podcast to help educate brands and businesses to connect with their potential customers using the internet and other forms of digital communication. We will be discussing all things social media, email, and web-based advertising.

S01E01 – THE INTRODUCTION TO THE PODCAST

In this episode, I introduce what the Digital Marketing Gurucast is about and why you need to be part of the family if you need to help your brand and business have an impact in the digital world.

S01E02 – THE IMPORTANCE OF DIGITAL MARKETING FOR BUSINESS

Digital marketing has the potential to generate a steady flow of relevant traffic and customers to your website. When done correctly, it can help increase leads and sales. With the digital world constantly evolving, it can be difficult to keep up. Reaching potential customers has never been both easier and more challenging. With so many different channels and avenues for businesses to use to engage with customers, a lot of businesses still struggle. Learn about the different types of digital marketing and how they can help your business.

S01E03 – SOCIAL MEDIA CONTENT CREATION TIPS

Having a social media strategy and action plan, based on your unique business goals, resources, and available time is essential to your success. Yet even with a well-laid-out action plan, you still need to create social media posts and content that speak to your identified audience and inspire them to take action. In this episode, I’ll share seven social media content writing tips for creating posts that get the attention of your target audience and inspire engagement.

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